Much like 4ocean, consider splitting your About Us page into specific subpages and showcaseyour value proposition. We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Why tell a story with words when you can tell it with plenty of images and compelling behind-the-scenes footage of your production process?

Shoppers are also interested in a company’s mission. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. Such articles typically contain plenty of practical examples to help the reader achieve a specific goal.


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If you want to use over one font, tools like fontpair will provide you with excellent font combinations. Go a step further by using videos to tell your company’s story. And there’s no better way to connect than to appear on camera.

It will increase the chances your idea will be accepted. Learn how to improve your website copy with our free, curated list of high-impact articles. UnsplashShare details of how your business is pursuing its purpose and the milestones you’ve hit. Overall, Mailchimp’s About Us is real, honest, and shows how it stands by its mission to support small businesses in real life and online.

Because their page takes parallax scrolling to the next level. In this case, the 25 pictures featured on Band’s About Us page are worth much more than the 170 actual words you’ll read on the page. Their About Us page stands out by showcasing some of their unique and creative projects. ToyFight is an award-winning creative design agency. Every business has an origin story worth telling, and usually, one that justifies why you even do business and have clients.

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