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The content should be informative, useful, and easy to read and understand. Log in to your Shopify admin dashboard and click on “Online store” from the left hand side menu. Click on “Add page,” create your content there, and name the page ‘“About.” Save the page and then add it to your menu. And for those who are already well into their own story, it might be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page. Get our Copywriting Tactics reading list delivered right to your inbox.
As you scroll, you see a timeline of the company’s achievements since the year 2006. Next, there’s the awesome design of awards the company has received. This positions Ceros as the choice brand for potential job seekers. The best about us pages use a good mix of color, have personality, and stay true to a company’s unique brand voice. No matter the size of your business, you’ll want your about page to load fast. If your page takes too long to load, visitors will click away.
At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Or, if you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well. Iya Foods effectively adds images, its social media links, and even the notable publications it’s been featured in, giving it plenty of credibility. Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage. Needless to say, our blog is about technology, productivity, design, business, and marketing.
To counter that, Allbirds uses simple copy and puts a face with a name by including images of its founders. The following are examples of different ways you can tackle your About Us page design. Your ‘About Us’ page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design.
Talk about how you got to where you are today on your about page. A remarkable about page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you might be like.
Some people think about us pages have to sound formal to gain credibility and trust. Well, that’s not entirely correct, because most people find it easier to trust not-so-formal human beings. Yellow Leaf Hammocks tell users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics. Good stories humanize your brand, providing context and meaning for your offering.
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We are ideally looking for tutorials, articles, and guides on topics related to design and development. Include one do-follow link to your website and one link to your social media profile in your bio. Any topic or closely related theme that’s already been covered and published on our blog. We’d advise you to do a complete search of our blog before you pitch. Get free online marketing tips and resources delivered directly to your inbox.
But if you prefer free tools, the responsive design checker is an excellent option for testing the appearance of your about us page on 26 screen sizes. Long sentences and paragraphs make your content difficult for readers to consume. As a general rule, your paragraphs shouldn’t exceed 3-4 lines, and each sentence should be under 20 words. Companies often generalize their offering in the website copy, making it hard to understand what the customer is actually paying for.